I have often noticed that some production houses try to promote its serials by giving some offscreen news about the serial in the news paper.

Like the serial Dulhan on Zee TV, following were the news printed about the serial on different ocassions.

1. Sharad Malhotra (Sagar) had a scene where he is stuck inside the car and his car is burning. According to the news, he wasn’t acting he was really locked and was crying for help. The crew didn’t realise it and thought he was acting too well but later they realized and got him out.

2. The director of the serial motivates the actors by giving Rs. 100 for every brilliant act. And Sharad Malhotra was not getting anything and was very upset about it. So he took the challenge and played one shot so well that the director was speechless and he paid Sharad, a better amount.

3. In another shot, Sharad had to bang a plate on the table and during this scene; he actually broke the glass table.

4. Now something that was not about Sharad Malhotra, but on the main lead of the serial Divyanka Tripathi (Vidya). As per the news, she gave the director some medicines for his viral fever. After taking those medicines he didn’t turn up for two days and all were blaming Divyanka for it. But, Divyanka had a different story to tell. According to her she also had the same symptoms and only after confirming it with her Dad in Bhopal, who owns a Chemist shop, she gave the medicine to the director. Director also supported Divyanka and said he felt better after taking those medicines and thanked Divyanka for it.

5. One more of the during-the-shot thing. During one emotional scene, where Vidya is being blamed for cheating her husband, when in reality she was educating herself to make him happy. It was given in the news that the actors got carried away and were actually crying.

6. Now the most important, just recently there was news, saying that actor Sharad Malhotra has developed an attitude with his character getting famous. And production house will soon get his character killed in the serial. While Sharad denied the allegations and said he needed a break. In the serial, his character actually met with a serious accident and I was thinking now he will die but he DIDN’T!!

I am glad he didn’t die otherwise it would mean Sindoora getting successful in her wicked endeavors. However, it did left me thinking, if all this news that they give in the news paper are only to get the viewers more interested in the serial??